Search engines are a great way to help people find your site, but it's not the only way. Don't forget about traditional advertising. These can be a very helpful way to support your identity and drive people to your website. Don't get me wrong, a top 10 listing on a popular search engine is great, but they also come with a price. This price may be worth it for your company but think of the domains that you hear everyday on television or read about in your favorite magazine. I bet you'd be able to find your way to them without going to any search engine.  Advertise, advertise, advertise...I can't say it enough.

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