You've bought ad space in a major magazine and your contract is only for 4 issues. What should you put in the ad? Facts about your company, your mission statement, all of your contact information and all of your products or services. Right? Wrong! Do not abandon your previous marketing, use those assets to make your exposure worthwile. Crowding your ad with too much information will cause readers to skim over your space. Potential customers will not notice you and you will have wasted valuable exposure.
This is your chance to stand out from the crowd, so use the ad to catch their attention! Staying attuned to your identity, you can capture the attention of a large audience by making your ad catchy, funny or trendy. Most importantly, always keep the message simple. Use a list provider to send out a postcard campaign to people who receive that magazine. Make reference to your brochure. Prominently list your URL. Remember that this is the synopsis of the story, not the actual book. By using these supporting materials, you are able to finish the story that your ad began. |
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