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Kid Rhymes Children's book series.

"Matt's creativity truly enhanced our concept and brought it to life. Matt was responsive to our requests and many revisons and is truly an original thinker." - Eileen Feldgus Ed.D. - Co-Author of Kid Rhyms

Look around any super market or department store, and you'll find a virtual "Thunder Dome" of competition for your attention. From cereal boxes to perfume bottles, the packaging and branding are strictly targeted to appeal to a specific demographic. This is the fundamental difference between branding and corporate identity. Corporate identities need to project the big picture of a company's overall image, but branding focuses on one specific product, service and target audience. Branding is developed from a sales strategy, by identifying who wants your product or service and why they want it. This may sometimes cause a need to brand and advertise the same product, in different ways.