Your logo is the signature of your company. Just as we use our signatures as a declaration of who we are, your logo should do the same. A good logo is a simple statement of who you are and gives a hint of what you do, but more importantly it sets the tone of what your company is like. Are you fun or are you serious; are you innovative or traditional; are you wearing boxers or briefs.
Like our signature, there is more to us than just ink on paper. How you use your logo is as important as what it looks like. To often the companies feel that their logo is their corporate identity, but it's only one part of it. What you use to support your logo is.
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