Your logo is the signature of your company. Just as you use your signature as a declaration of who you are, your logo sould do the same. A good logo is a simple statement of who you are and gives a hint of what you do, but more importantly, sets the tone of what your company is like. Are you fun or serious? Are you innovative or traditional? Do you wear boxers or briefs?
Like your signature, there is more to you than just ink on paper. How you use your logo is as imprtant as what it looks like. Too often, companies feel that their logo is their corporate identity, but it's only one part of it. What you use to support your logo is your identity. A well designed identity with a clear cut message will produce results.
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