A corporate identity extends far beyond just a company logo. It's your image to the world but most importantly, to your customers and clients. From your stationery to your website, your corporate identity should be present in all marketing and collateral pieces that are produced. Although your marketing campaign can be specialized to target a particular message, it should always incorporate the "theme" of your identity. This philosophy ensures that when an identity is used properly, your company will become immediately recognized because your message is consistent. |
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