A corporate identity extends far beyond just a company logo.  It's your image to the world but most importantly, to your customers and clients. From your stationery to your website, your corporate identity should be present in all marketing and collateral pieces that are produced. Although your marketing campaign can be specialized to target a particular message, it should always incorporate the "theme" of your identity. This philosophy ensures that when an identity is used properly, your company will become immediately recognized because your message is consistent.

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Wizard Safari 2007

This project was a donation to the York-Adams Area Boy Scout Council, and a pure pleasure to work on. The Wizard Safari is a large event that is held only once every four years and involves many businesses, organizations, and individuals in the South Central Pennsylvania Area. Matt volunteered to chair the marketing committee and developed the designs used to promote the event including the program brochure, website, building facades for an old west town, daily newspaper at the event, and the closing campfire slide show presentation. Though it was alot of work we did enjoy full design freedom which allowed us to put together a presentation that we were very proud of.

"Matt took our ideas and far exceeded anything I thought was possible for the document design. He was able to capture the look and feel of the event while stream lining the size of the mailer considerably. For the first time in our events history we had a colorful, well thought mailer that framed our message in a very attractive package. We could not have ask for any more." - Seth Noll Safari Program Chairperson; Kinsley Construction Inc.

"Matt Sweitzer provided us a very attractive and professional product beyond our expectations. He helped us to develop a concise and clear message to our membership. Matt identified a product format and a publication method within our resources." - Todd Weidner York-Adams Area Council, Boy Scouts of America