Almost every industry now has some sort of trade show or convention. For some companies, this might be your primary source of generating sales and attracting new clients. Sometimes companies are too quick to throw in lots of money on a tradeshow booth, and end up throwing out the principles of their identity. Trade show graphics give you the chance to present your identity in the third dimension. While this can be very exciting, if you stray away from the principles of your corporate identity, the end result will be less successful. If your display projects a traditional and "homie" feel but your marketing material screams progressive, your audience may become confused by the conflicting imagery. Take the time to think about how your whole visual message will be received. Make sure that your booth matches your identity so that your message is clear.
The same can be said for the quality of your graphics. Like a book in any book store, you will be judged by your cover. You don't want to be judged incorrectly from a distance, or worse, ignored. With an impressive presentation that fits your identity, you will positively attract interest and bring people in to find out more. |
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